direct offer financial promotion
- (a) an offer by the firm or another person to enter into a controlled agreement with any person who responds to the communication; or
- (b) an invitation to any person who responds to the communication to make an offer to the firm or another person to enter into a controlled agreement;
40a financial promotion that contains:
and which specifies the manner of response or includes a form by which any response may be made.
In relation to MiFID or equivalent third country business "controlled agreement" includes an agreement to carry on an ancillary service.