A firm must not:
in a way that conflicts with its duty to comply with the customer’s best interests rule.
In particular, a firm must not make any arrangements by way of remuneration, sales target or otherwise that could provide an incentive to itself or its employees to recommend or offer a particular funeral plan contract to a customer when the firm could offer a different funeral plan contract which would better meet the customer’s needs.
arrangements for remuneration or performance management which are based primarily on the number of plans sold, or the price of plans sold; and
arrangements which do not have adequate provision for remuneration to be taken back if the customer cancels the plan.