Whether there is reasonable scope for the rules under consideration to promote effective competition in the interests of consumers, for instance by addressing consumer behaviours that impair their ability to benefit from competition, by reducing information asymmetries or by correcting misaligned incentives.
Whether the rule under consideration may have a negative impact on competition factors such as product innovation and barriers to entry for new market participants.
Whether any negative impact on competition factors is proportionate, having regard to the aims of the rule under consideration.
Whether alternative solutions may deliver the same intended outcome while having a more positive impact on competition.
Status: Please note you should read all Brexit changes to the FCA Handbook and BTS alongside the main FCA transitional directions. Where these directions apply the 'standstill', firms have the choice between complying with the pre-IP completion day rules, or the post-IP completion day rules. To see a full list of Handbook modules affected, please see Annex B to the main FCA transitional directions.