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GEN 5 Annex 1 Licence for use of the FSA logo by authorised firms and appointed representatives




The FSA grants this licence to firms and appointed representatives.

The FSA logo


The FSA logo is made up of two elements:


the symbol (the scroll and globe device); and


the FSA letters.


Together, these elements make up the registered UK service mark, with number 2150560.


There are two versions of the FSA logo, version A and a smaller version B in which the scroll has been simplified.


Copyright subsists in the FSA logo.


Copies of the Key facts logo that are capable of being reproduced for printing can be found on the FSA's website at

Permission to use the FSA logo


A firm and its appointed representatives are permitted to use the FSA logo:


as part of a statement by that person, in a letter or electronic equivalent, that the firm is authorised or that it is regulated by the FSA, but only in connection with a regulated activity carried on from an establishment in the United Kingdom; or


if required to do so by the FSA.


The disclosure required by GEN 4.3.1 R (Disclosure in letters to private customers) is an example of a statement within paragraph 3.1 above.


Business cards, compliment slips, text messages, account statements and other similar documents are not letters (or electronic equivalents). Therefore, the licence does not extend to documents such as these.

Conditions on appearance of the FSA logo


The permission in paragraph 3.1 is subject to the following conditions:


the regulatory mark is attached to the FSA logo;


the FSA logo and regulatory mark appear in black type, or reversed out white on a coloured background;


the FSA letters appear in type which is not more than three times the size of the accompanying script;


the two elements of the FSA logo appear together in the same way, and in the same proportion, as in the registered service mark;


the FSA logo is not redrawn in any way, or matched by a typesetter;


version B of the FSA logo is used only at sizes below 10 mm in overall height; and


if the FSA logo is reproduced electronically, no hyperlink is incorporated.

Further conditions on the use of the FSA logo


The permission in paragraph 3.1 is also subject to the conditions that any material, whether produced on paper or electronically, on which the FSA logo is displayed does not:


in any way imply that the FSA is endorsing the firm or its appointed representatives or products, services or communications (see also GEN 1.2.2 R (1)); or


misrepresent the firm's or its appointed representative's relationship with the FSA or present false information about the FSA; or


contain content that could be construed as distasteful, offensive or controversial; or


infringe any intellectual property or other rights of any person or otherwise not comply with any relevant law or regulation.

Use of the FSA logo by appointed representatives


Firms and appointed representatives are reminded that an appointed representative is not a firm. Therefore, the permission in paragraph 3.1 does not extend to a statement made by an appointed representative about its own status. However, the effect of paragraph 3.1 is that an appointed representative is permitted to reproduce the FSA logo as part of a statement about the authorisation or regulation by the FSA of the appointed representative's principal, provided the other conditions of paragraph 3.1 and those of paragraphs 4.1 and 5.1 are met.

Commencement and duration


This licence comes into effect on 1 May 2003.


The FSA may alter or revoke this licence at any time, by giving at least two months' notice on the FSA's website.



This licence is to be interpreted in accordance with chapter 2 of the General provisions (Interpreting the Handbook) of the FSA's Handbook of Rules and Guidance. In particular, expressions in italics are defined in the Handbook Glossary.

Governing law and jurisdiction


This licence is governed by and interpreted in line with English law. The courts of any jurisdiction in the United Kingdom have the exclusive jurisdiction to settle any dispute in connection with this licence.