the geographic address at which it is established;
the details of the firm, including its e-mail address, which allow it to be contacted and communicated with in a direct and effective manner;
if it is a professional firm:
the name of the professional body (including any designated professional body) or similar institution with which it is registered;
the professional title;
a reference to the applicable professional rules and the means to access them; and
where the firm undertakes an activity that is subject to VAT, its VAT number.
the commercial communication must be clearly identifiable as such;
the person on whose behalf the commercial communication is made must be clearly identifiable;
promotional offers must be clearly identifiable as such, and the conditions that must be met to qualify for them must be easily accessible and presented clearly and unambiguously; and
promotional competitions or games must be clearly identifiable as such, and the conditions for participation must be easily accessible and presented clearly and unambiguously.
give an ECA recipient the following information, clearly, comprehensibly and unambiguously, and prior to the order being placed by the recipient of the service:
the different technical steps to follow to conclude the contract;
whether or not the concluded contract will be filed by the firm and whether it will be accessible;
the technical means for identifying and correcting input errors prior to the placing of the order; and
the languages offered for the conclusion of the contract;
indicate any relevant codes of conduct to which it subscribes and provide information on how those codes can be consulted electronically;
(when an ECA recipient places an order through technological means), acknowledge the receipt of the recipient’s order without undue delay and by electronic means (an order and an acknowledgement of receipt are deemed to be received when the parties to whom they are addressed are able to access them); and
make available to an ECA recipient appropriate, effective and accessible technical means allowing the recipient to identify and correct input errors prior to the placing of an order.
1The requirements relating to the placing and receipt of orders do not apply to contracts concluded exclusively by exchange of e-mail or by equivalent individual communications.