A firm must make an adequate record of any financial promotion it communicates or approves, other than a financial promotion made in the course of a personal visit, telephone conversation or other interactive dialogue.
For a telemarketing campaign, a firm must make an adequate record of copies of any scripts used.
to the extent that it is an excluded communication;
to the extent that it is a prospectus advertisement to which PR 3.3 applies;
if it is image advertising;
[Note: see article 51(3) of the MiFID implementing Directive]