Home FCA Handbook COBS COBS 13 COBS 13.2 Product information: production standards, form and contents
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COBS 13.2 Product information: production standards, form and contents

23/10/2025G

When a firm prepares documents or information in accordance with this chapter, the firm should consider the rules on providing product information (COBS 14). Those rules require a firm to provide the product information in a durable medium or via a website that meets the website conditions (if the website is not a durable medium).

01/01/2018G

When a firm prepares documents or information for a life policy, personal pension or stakeholder pension in accordance with this chapter, the firm should:

  1. (1)

    consider the rules on communicating with clients (COBS 4). Those rules require a firm to ensure that a communication is fair, clear and not misleading. In particular, a firm should:

    1. (a)

      take into account its target market's understanding of financial services when preparing documents and information;

    2. (b)

      present information in a logical order;

    3. (c)

      use clear and descriptive headings, and where appropriate, cross references and sub-headings to aid navigation;

    4. (d)

      where possible, use plain language and avoid the use of jargon, unfamiliar or technical language;

    5. (e)

      if it is necessary to use jargon, unfamiliar or technical language, provide accompanying explanations in plain language;

    6. (f)

      use short sentences;

    7. (g)

      (if the key features illustration is separate from the key features document) clearly cross-reference between the two and avoid duplication where possible;

    8. (h)

      concentrate on key product information, cross reference to background information, detailed explanations and information about how to apply for the product; and

    9. (i)

      avoid duplication and unnecessary disclaimers;

  2. (2)

    taking into account the means of printing or display, consider whether the following can be used to improve the client's understanding of the product, in particular:

    1. (a)

      design devices such as side annotations, shading, colour, bulleted lists, tables and graphics; and

    2. (b)

      the type size, line width, line spacing, and use of white space; and

  3. (3)

    ensure that the use of colour in a document does not disguise, diminish or obscure important information if that document is printed or photocopied in black and white.

01/04/2013R

A key features document and a key features illustration must also:

  1. (1)

    (if it is a key features document) be produced and presented to at least the same quality and standard as the sales or marketing material used to promote the relevant product;

  2. (2)

    (if it is a key features document) display the firm's brand at least as prominently as any other;

  3. (3)

    (if it is a key features document or a key features illustration which does not form an integral part of the key features document) include the ‘Key facts’ logo in a prominent position at the top of the document; and

  4. (4)

    (if it is a key features document or a key features illustration which does not form an integral part of the key features document) include the following statement in a prominent position:

    “The Financial Conduct Authority is a financial services regulator. It requires us, [provider name], to give you this important information to help you to decide whether our [product name] is right for you. You should read this document carefully so that you understand what you are buying, and then keep it safe for future reference”.

06/04/2026G

The Solvency II Directive information can be included in one or more of a key features document, a key features illustration, (where permitted by DISC) a product summary or any other document.

01/11/2007R

The documents and information prepared in accordance with the rules in this chapter must not include anything that might reasonably cause a retail client to be mistaken about the identity of the firm that produced, or will produce, the product.